01 / IMMERSION
SG
STEP INTO THE STORYWalk into the arena
Purpose-built game zones, a distinctive visual identity and a host-led experience designed to feel bigger than a regular day out.
A NEW KIND OF LIVE ENTERTAINMENT
THE ARENA
IS CALLING.
A travelling, high-energy game experience where strategy, nerve and teamwork meet. One venue. Hundreds of players. A story worth sharing.
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Built to travel. Designed to create a city-wide moment.
PLAYER FILE
456
COMPETE / CONNECT / REPEATSG / FIELD NOTE 001CONCEPT
THE LIVE ARENAHYD → NEXT CITY
24HOUR
FORMAT
FORMAT
NOT A SCREEN. A SHARED EXPERIENCE.
01 / THE CONCEPTSCROLL TO EXPLORE ↓INDEPENDENT EVENT CONCEPT
PLAY BOLD✳MAKE MEMORIES✳MEET YOUR PEOPLE✳OWN THE MOMENT✳PLAY BOLD✳MAKE MEMORIES✳MEET YOUR PEOPLE✳
A QUICK TASTE OF THE GAME
MOVE WHEN IT'S GREEN. FREEZE WHEN IT TURNS RED.
GREEN LIGHT/ROUND 01
7-SECOND MINI MOMENTWATCH THE LIGHT ↗
01 — THE EXPERIENCE
More than a game.
A live-world event.
Squid Gamerz is conceived as an immersive, ticketed game festival that brings people together for a shared challenge—then moves on to the next city.
02 / COMMUNITY
014089212456
EVERY PLAYER HAS A STORY
Play together. Talk about it later.
College groups, friend circles, creators and teams share the same live experience.
03 / THE NIGHT SHIFTTHE GAME
DOESN'T
END AT SUNSET.
DOESN'T
END AT SUNSET.
A format with a finale
A proposed 24-hour event format with planned breaks, food and hydration, overnight accommodation arrangements and a final winner.
02 — THE FORMAT
Five rounds.
One unforgettable run.
The working concept combines familiar playground-style challenges with original event production. Final rules, accessibility and safety controls must be validated before tickets go on sale.
Designed for a 24-hour cycle
Proposed schedule: 3 PM to 3 PM the following day.
ROUND 01 / SAMPLE FORMAT
Red Light, Green Light
A host-led movement challenge with clearly marked zones, accessible alternatives, controlled player flow and non-contact rules.
Concept only · Final rules and safety design pending03 — THE FIRST EVENT MODEL
A bold first run.
A repeatable playbook.
Working assumptions from the concept brief. These are planning inputs—not bookings, guaranteed sales or verified financial forecasts.
ILLUSTRATIVE GROSS TICKET REVENUE₹9,12,000
Explore the economics ↗456 paid tickets × ₹2,000, assuming a sold-out event before taxes, refunds, discounts, fees and operating costs.
04 — THE BUSINESS MODEL
Built to move.
Designed to repeat.
The long-term proposition is a mobile event format: take the experience to the audience, build local demand, run the event, learn, then redeploy the playbook in the next city.
Community-led demand
College partnerships, campus ambassadors, creator collaborations and local communities can help build awareness before a city launch.
Modular pop-up arena
Explore relocatable structures and modular game stations to reduce dependence on a permanent venue. Actual savings need vendor quotes and site assessment.
More than tickets
Potential future revenue streams include brand sponsorships, merchandise, creator content and private/corporate event editions.
City-to-city rollout
Use post-event data, operating checklists and local partner feedback to improve the next launch. Expansion follows proof—not assumption.
05 — UNIT ECONOMICS EXPLORER
Stress-test
the first event.
Change the assumptions below to explore revenue and a simplified contribution estimate. This is a planning tool, not a financial forecast.
Illustrative model only. Cost inputs are editable placeholders, not supplier quotes. Excludes tax, financing, depreciation and other unlisted items.
Ticket revenue₹9,12,000
Prize pool₹1,00,000
Illustrative surplus / (shortfall)₹3,12,000
Simple calculation: ticket revenue − event-cost input − ₹1,00,000 prize. The cost input must be comprehensive and independently validated. No profit is guaranteed.
WHAT WE WANT TO PROVE
Evidence before scale.
01
Demand validation
Test willingness to pay, conversion, attendance and audience satisfaction in a pilot.
02
Safe, compliant operations
Venue permissions, emergency planning, safeguarding, insurance and independently reviewed game rules.
03
Repeatable unit economics
Document actual costs, sponsor interest, contribution per event and cash requirements before expanding.
07 — BUILT FOR TRUST
Big energy.
Serious operations.
Entertainment is only sustainable when people, permissions and money are handled responsibly.
Player-first safety
Risk-assessed, non-contact game design; trained marshals; accessible alternatives; first aid, evacuation and incident procedures.
REQUIRED BEFORE LAUNCHTransparent prize rules
Publish eligibility, scoring, tie-breaks, elimination and prize-payment terms. Obtain legal review for competition and prize structures.
POLICY TO BE FINALisedClear financials
Separate committed costs from estimates; obtain vendor quotes; disclose taxes, refunds, sponsor dependencies and downside scenarios.
PILOT VALIDATION NEEDEDOriginal brand identity
Build distinctive names, visuals, game mechanics and costumes. Do not imply affiliation with a TV series or use protected branding without permission.
TRADEMARK REVIEW NEEDEDTHE NEXT MOVE
From concept
to proof.
One carefully planned pilot can answer the questions that matter: will people come, can we run it safely, and can the model repeat?
Discuss the pilot ↗SQUID GAMERZ · INDEPENDENT CONCEPT · EARLY-STAGE PROPOSAL